In 2024, Messe Düsseldorf in China continued to maintain a rapid growth momentum. By the end of 2024, its leading 11 exhibitions were successfully staged, spanning a diverse array of industries such as packaging, wire and tube, pipes and cables, medical devices, retail, occupational safety and health, wine and spirits, and caravaning. These events drew 9,800 exhibitors and over 500,000 professional visitors from home and abroad, with an exhibition area of approximately 710,000 square meters.

The new corporate brand stands for modernity and a strong customer focus

The inaugural Organic Festa Asia is set to take place from September 3 to 5, 2025, at the Shanghai New International Expo Center (SNIEC). With the theme “Organic, A Sustainable Future”, the inaugural trade fair will comprehensively span the entire organic value chain—from the organic industry support systems, such as equipment, technology, inputs, and training, to organic production, processing, distribution, trade, and personal consumption. The event aims to reflect the scale of the organic industry in Asia and China, fostering sustainable growth through innovation and technology, while promoting an organic-centered, sustainable lifestyle. Ultimately, it seeks to deliver high-quality organic products to better meet consumer needs.

MEDICARE ASIA unites seven healthcare trade shows under one roof 

Evian Gu (42) will become General Manager of Messe Düsseldorf in China as of August 1, 2024 and thus head the subsidiaries Messe Düsseldorf Shanghai and Messe Düsseldorf China. In this position she succeeds Marius Berlemann (38), who will take up his new position as Managing Director of Messe Düsseldorf GmbH on August 1, 2024. He will also continue to be Regional Head of “Messe Düsseldorf for Asia” (MDfA).

Messe Düsseldorf is uniting its five Asian subsidiaries in one centrally coordinated network: In the future, the new regional hub “Messe Düsseldorf for Asia” (MDfA) will handle the company’s Asia business out of Singapore. This efficient structure is designed to promote even more growth in Asia and leverage feedback effects for the world-leading trade shows in Düsseldorf. Customers will benefit from offerings in Asia that are tailored to regional needs, central points of contact and even stronger business platforms – both in Asia and Düsseldorf.

- Best-ever result: More than 10,000 exhibiting companies and half a million visitors attended the 13 inbound shows with a substantial visitor increase of 88%. - Outbound business: China leads as the largest foreign exhibiting nation at Düsseldorf trade shows. - First time to export a trade fair outside of China: CIOSH Thailand - Stronger ties: Düsseldorf delegation’s successful visit to China

In recognition of World Food Day 2023, Messe Düsseldorf (Shanghai) Co., Ltd. joined efforts with Food and Agriculture Organization of the United Nations (FAO) China Office with a series of initiatives under the SAVE FOOD campaign. Designed to encourage proactive contributions towards the reduction of food loss and waste, the campaign was inaugurated with a spectacular light show at the 320-meter-tall Sinar Mas Plaza, Puxi’s tallest building. Expanding upon the initial impact, the campaign will continue to foster innovative solutions through the upcoming SAVE FOOD China Forum 2023 in November.