Messe Düsseldorf Shanghai (MDS) and Shanghai Electric Cable Research Institute Co., Ltd (SECRI) deepen their cooperation

· Starting 2021, MDS and SECRI will jointly organize WireShow
· Annual presence of wire shows in Shanghai, China

Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) has reached strategic consensus and officially signed the cooperation agreement with its long-term partner — Shanghai Electric Cable Research Institute Co., Ltd. (SECRI) on 30th December 2020, to jointly organize WireShow — China International Wire & Cable Industry Exhibition. Building on the reliable cooperation in the past two decades between Messe Düsseldorf and SECRI, as well as the fruitful results and success from wire China, both parties have confidence to forge WireShow into another great trading platform for the wire and cable industry in China.

▲ (Left) Mr. Zhou Chizhong, General Manager of Shanghai Electric Cable Research Institute Co., Ltd. 
▲ (Right) Mr. Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.

With the joint engagement in WireShow, the industry may witness an annual presence in China. "The new cooperation on WireShow will widen Messe Düsseldorf's strategic layout in the Chinese market. We believe that more customers will get access to the prosperous Chinese market by participating in the jointly organized wire China and WireShow." Mr. Friedrich-Georg Kehrer, Global Portfolio Director wire / Tube and Flow Technologies of Messe Düsseldorf GmbH said.

At the agreement signing ceremony Mr. Zhou Chizhong, General Manager of SECRI, expressed: "Although facing the difficult times caused by COVID-19 pandemic, SECRI and MDS still stood side by side and worked closely to run wire China successfully in September 2020. Based on this solid partnership and China's gradually regaining market vitality, I have confidence that WireShow 2021 will be an accelerator for the recovery of the global wire and cable market."

Discover New Breakthroughs in the Chinese Market

Since the late 1980s, WireShow has experienced more than 30 years of development and growth and has become one of the most important wire and cable exhibitions in China and East-Asia. Last edition of WireShow reached a new record with a total exhibition area of 25,000 sqm, with more than 400 domestic and overseas companies showcasing their cutting-edge technologies and products to near 15,000 trade visitors. Both MDS and SECRI will take advantage of their resources to bring the bi-annual WireShow to new level. It will open its doors from 31st August to 2nd September at Shanghai New International Expo Center (SNIEC) this year, covering a wide range of exhibits including wire & cable manufacturing and finishing machinery, cable auxiliary machining, materials for wires & cables and fiber cables, wires & cables, measuring and control technology, test engineering and specialist areas.

Mr. Marius Berlemann, General Manager of MDS, expressed his full expectation: "This brand-new cooperation is another opportunity for both MDS and SECRI to create a high-quality platform for its kind of industry in China besides to wire China. We believe that WireShow will do provoke the resumption and further development of the whole Chinese wire and cable industry and be an ideal trading and communication platform for the global industry in Shanghai."

The COVID-19 outbreak in China has been well controlled and various industries in China are steadily recovering. Driven by the "New Infrastructure" policy, many fields will usher in a new round of development including 5G infrastructure, extra-high voltage, intercity high-speed rail and rail transit, big data centers and many more. It can be foreseen that future demand for wire and cable products has a huge growth potential.

Last but not least, the organizers always take participants' safety as the top priority and will continue to implement strict pandemic precaution measures for both WireShow and wire China to create safe, efficient and stable business environment to the industry. Looking forward to meeting the industry at WireShow this year and wire China next September in Shanghai, where to find valuable contacts, learn latest industry trends and order innovative products! 

For more information about WireShow, please contact us.

Messe Düsseldorf (Shanghai) Co., Ltd.
Ms. Faye Wang / Ms. Mary Cao
Tel: +86-21-6169 8373 / -8369
faye.wang@mds.cn / mary.cao@mds.cn
www.mds.cn