The 12th Dongguan China Shoes·China Shoetec - New Investment ·New Highlights to Help Buyers Grasping the Trend

08.26.2010

Serving as a cluster of global trends releases, the 12th Dongguan China Shoes · China Shoetec (Autumn 2010) will be staged at GD Modern International Exhibition Center, Houjie, Dongguan, PR China from Oct 28 – 30, 2010. A press conference was held on Aug 26, previewing the fantastic concurrent activities including SS2011 & AW 2011/12 Global Trends Releases & Retail Overview, Fashion shows, Seminars and Symposiums on the newest design forecasting, brand patent in footwear, etc. Organizers are full of confidence that the show can help both exhibitors and visitors to seize the latest trends as well as to open up a world vision for shoe industry.

Endeavors to the Growth of China's Shoe Industry

Representatives of Taiwan Association of Machinery Industry, Hong Kong Footwear Association, Guangdong (Dongguan) Shoe-Making Machinery Association, Dongguan Shoe Materials Association, Dongguan Leather and Footwear Shoes Association, The Association of Guangzhou Shoes Trade, Shenzhen Leather Association, Shenzhen Longgang Footwear Association, China Council for the Promotion of International Trade Guangdong Province Sub-council, etc and many media have attended the press conference, which was held on Aug 26 at Regal Palace Hotel. Mr. Stanley Chu, Chairman of Adsale Exhibition Services Ltd. and Mr. Tony Fung, CEO of Messe Düsseldorf Shanghai Ltd presented the new investment and new highlights of Dongguan China Shoes and spoke out in one voice that the show endeavors to promote China's shoe-making industry to a more mature stage, that is the rise of own design & brand.

Along with the picking up of global economy and footwear market, companies are on the right track of growth and development via product innovation and brand reinforcement. In order to provide an ideal platform for industrial players to grasp the newest trends and design, Dongguan China Shoes (Autumn) has invited internationally renowned fashion prediction organizations, WGSN and Y-Trends, to be the official trend partner and official design partner respectively. In addition, numbers of symposiums and seminars on industrial hot topics will also be held with the show concurrently.

Extending the Success of Trend Releases to Autumn Edition

Every buyer wants to catch up with the ever-changing market trend. Therefore, various kinds of concurrent events will be prepared to bring the most updated trend to the industry and to enhance communication between exhibitors and buyers. Such arrangements do help buyers to attain the latest fashion trends simply in their home country.

In the last edition of Dongguan China Shoes (Spring), organizers successfully joined hands with global trend authority WGSN, Color authority PANTONE® and other fashion prediction organizations to talk on Global Trend Futures SS11, etc. The releases were welcomed by over 300 trade visitors, most evaluated as a fruitful trip because they could source for new products, mingle with business partners and collect the fashion trend all under one roof. Mr. Liu from Shenzhen Citistore, Manager Cao from Juri Shoe (Guangzhou Branch) and Manager Lee from Yue Cheng (Kunshan) Sports appreciated the releases and are pleased to attend again in coming edition.

Mr. Jin from New Belle Footwear (Shenzhen), who is responsible for fashion trend research of Belle Group expressed after the show, "Knowing the fashion trend is necessary for developing from manufacturing to innovating. We hope to use the ideas of overseas markets to affect the spending pattern in China. Through the participation in the seminars, we could make better preparation for coming seasons. I am looking forward to attending the next releases in autumn show."

Another visitor, Ms. Chan from Manifold International had attended the seminar by PANTONE® on S/S 2011 Color and Material Trends. She said, "The release really helps me a lot. I can use the information collected as references for future design." Ms. Miao, I&E Designer of Li & Fung Trading Service (Dongguan Houjie Branch) and who is responsible for the design of ladies and kids shoes, gave similar comments and she anticipates much for the coming releases together with the show.

Attractive & Practical Activities to Benefit Business

Another highlight of Dongguan China Shoes, Fashion Shows, will also make a big movement in coming edition. With closed-door setting, extra-large color screen and advanced video cameras, the fashion shows enable a better presentation of brands in a more attractive and effective way.

Continuing the success of spring edition, the newest fashion show video of global No.1 trade fair, GDS in Germany, will be played exclusively at the fairground of Dongguan China Shoes. Through 4 sessions per day with various subjects, visitors can easily stay ahead of European / US fashion trends.

To offer perceptible insight for product development and design, organizers firstly invite the design consultant agency of GDS, Y-Trends, to hold a series of trends & design activities. Y-Trends is a renowned international trend agency from Netherlands, which provides trend analysis and consulting service for fashion industry. In the past decade, it has built a great reputation by working for leading brands such as Timberland, K-Swiss and Birkenstock, and presenting at various trade shows all over the world. Apart from the topics related to children footwear, young fashion and sneakers, etc., Y-Trends specially prepares topic on "Footwear Design Management and Chinese Elements in Design"and shares her 20-years expertise at "Sustainable and Fair Trade Footwear".

The world's leading fashion and style forecaster, WGSN, which serves every one of the Fortune 500 apparel brands, 18 of Business Week's 25 most valuable brands worldwide, will join the show again to present "Global Trends Analysis AW2011-2012 & Retail Overview". WGSN will analyse on Trends of Men’s & Women;s Shoes 2011/12AW, 2011SS Key Fashion Trend, and to talk about the trend of fashion retail industry. WGSN will also provide the most updated analysis and global industry news via e-newsletter & website to the show;s exhibitors and visitors. These comprehensive trend updates surely provide shoes buyers, merchandisers, designers and manufacturers to stay ahead of fashion trends.

The rise of China;s shoe industry is indeed a global trend in international level. With the active participation of New Belle Footwear in many international shoe exhibitions, other traditional Chinese brands start concerning its brand value & quality. Breakthroughs in brand identity, positioning, store image and promotional tone, patent, etc, have been achieved. In order to have a sustainable development of Chinese shoe industry and away from piracy, Mr. Zhang Baoguo from Boss & Young Patent & Trademark Attorneys will be invited to make presentation on brand, design patent and intellectual property rights.

Last but not the least, :Exhibitors and Buyers Night: will be held on the evening of the first show day (Oct 28, 2010), to let all industrial players to mingle and exchange business information in a relaxed atmosphere.

For the detailed schedule of onsite concurrent activities, please refer to Appendix I.

Dongguan China Shoes · China Shoetec is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf Shanghai Ltd., Adsale Exhibition Services Ltd. and Guangdong Modern Convention and Exhibition Management Co., Ltd. It is the only professional shoes exhibition in Dongguan as well as the UFI-approved event.

> Detailed schedule of onsite concurrent activities