Messe Düsseldorf in China: Advancing with Both Inbound and Outbound Shows While Steadily Embarking on a New Journey in 2025.

• 2024 Inbound shows: More than 9,800 exhibiting companies and half a million visitors attended the 11 inbound shows, with the exhibition area of approximately 710,000 square meters.
• 2024 Outbound business: MDiC has helped around 3,317 Chinese companies participated in trade shows in Düsseldorf.
• New inbound show: the inaugural Organic Festa Asia, set to take place from September 3^rd to 5^th, 2025, in Shanghai.
• Messe Düsseldorf for Asia (MDfA) and MEDICARE ASIA：Embarking on a new chapter of regional collaboration for Asian subsidiaries

 

In 2024, Messe Düsseldorf in China continued to maintain a rapid growth momentum.

By the end of 2024, its leading 11 exhibitions were successfully staged, spanning a diverse array of industries such as packaging, wire and tube, pipes and cables, medical devices, retail, occupational safety and health, wine and spirits, and caravaning. These events drew 9,800 exhibitors and over 500,000 professional visitors from home and abroad, with an exhibition area of approximately 710,000 square meters.

 

Ms. Evian Gu, General Manager of Düsseldorf Messe (Shanghai) Co., Ltd., remarked, "The past year was a period marked by both challenges and opportunities. Building on our established business strengths, we proactively ventured into new markets and business sectors. As we look forward to the new year, we are dedicated to further fortifying and solidifying our market leadership. I am confident that we possess the requisite capabilities to consistently sustain and propel this positive trajectory of growth."

 

Inbound shows achieved outstanding results in 2024

The exhibitions are presented below in the order of their opening dates.

 

With strong support from CARAVAN SALON DÜSSELDORF, the world's largest exhibition for motorhomes and caravans, All in CARAVANING is dedicated to bringing the pinnacle of the global RV exhibition to China. Within the 27,000 square meters of indoor and outdoor exhibition space, 95 domestic and international brands were showcased, drawing 12,075 visitors over three days with an increase of over 45% compared to the last edition, among whom there are 326 overseas visitors from 40 countries and regions.

 

After a six-year hiatus, CHINAPLAS 2024 which was organized by Adsale and co-organized by Messe Düsseldorf in China, made a glorious return to Shanghai. The exhibition not only achieved a record-breaking number of exhibitors, with 4,495 companies participating from 38 countries and regions, occupying total exhibition area of 380,000 square meters, but also set a record for visitor attendance. A total of 321,879 visitors from over 170 countries and regions attended the mega event, representing a 29.67% increase compared to the 2023 Shenzhen exhibition. Among them, the number of overseas visitors reached 73,204, accounting for 22.74% of the total, marking a significant growth of 157.50% compared to the 2023 Shenzhen exhibition.

 

On April 27, 2024, CIOSH came to a successful close in Shanghai. The exhibition brought together 1,505 exhibitors from 19 countries and regions, covering an area of 80,000 square meters. Over the three-day period, it attracted 40,866 professional visitors, including end-users and professional buyers from multiple industries. The event was a resounding success, once again affirming its preeminent position in the field of occupational safety and health.

 

Being a professional exhibition in valve industry and flow control industry, the 2024 Valve World Asia Expo brought together over one hundred premium exhibitors to the exhibition floor, that included FRVALVE, TYCON Alloy, VIZA VALVES, etc. The number of professional visitors on the opening day（July.3^rd）exceeded 4,000. Besides the domestic visitors, Professional visitors were coming from over 35 countries and regions. Exhibitors were able to timely deliver product features and direct communication with target customers on site, in a short time to achieve a variety of business cooperation intention.

 

In August, Medical Fair China and the REHACARE CHINA were held concurrently. The combined scale of the two exhibitions reached 18,000 square meters, attracting 11,320 professional visitors, an increase of about 23% compared to the previous edition. This edition of the exhibitions brought together more than 300 well-known enterprises in the fields of medical device manufacturing, production, and research and development, as well as over 100 leading rehabilitation assistive device companies, showcasing the cutting-edge trends and future development directions of the industry.

 

In September, China in-store 2024 wrapped up a successful three-day event in Shanghai. The show attracted 134 premier retail store design agencies and solution providers to jointly explore future trends of the retail industry and innovations in retail interior development. It drew 11,502 professional visitors from 49 countries, including Germany, Italy, Netherlands, Spain, and other countries, highlighting China in-store’s global influence and industry leadership.

 

This year, wire & Tube China celebrated a significant milestone - its 20th anniversary. This year's exhibition boasted a record - breaking total area of 109,250 square meters, marking the largest scale in its history, featuring nearly 1,500 companies from around 30 countries and regions. It attracted 53,173 professional visitors from 99 countries and regions, with nearly 20% coming from overseas. As one of the members of wire & Tube Worldwide - a series of well-known wire and cable, tube and pipe industry exhibitions across Europe and the world, wire & Tube China has presented a high-level industry feast of intelligence and tube manufacturing for China's wire and tube industry and its upstream and downstream sectors.

wire & Tube China 2024

 

ProWine Shanghai 2024 brought together 650 exhibitors from 32 countries and regions, with over 80% of international participants, attracting 20,860 trade visitors across importers, distributors, and HoReCa sector. In addition to the established presence of importers and distributors, this year saw further growth in buyers from HoReCa, retail chains, and second- and third-tier cities in China, underscoring ProWine Shanghai’s capacity to cater to the diverse needs of the mainland market.

 

This year, swop made its first appearance since its official announcement as an annual exhibition. Covering more than 65,000 square meters, swop 2024 attracted 903 distinguished companies from across the globe, including those from Germany, Spain, Finland, the United States, and many other countries and regions. The event drew 33,192 trade visitors from around the world, offering a vibrant space for exhibitors and buyers to engage in fruitful discussions and explore opportunities for collaboration in response to the evolving landscape of global supply chains.

swop 2024

 

The overseas business is thriving, and Messe Düsseldorf China is empowering more Chinese enterprises to expand their global reach.

 

Messe Düsseldorf used the past year to expand its position as one of the world’s leading trade show organizers. 2024 was a tremendous trade show and business year – with around EUR 363 million (2,733 million RMB) in sales, nearly EUR 60 million (450 million RMB) in profits after taxes, and 76 trade shows in Düsseldorf and worldwide, including numerous new events. Under the worldwide influence of Messe Düsseldorf brand events, MDiC has also achieved a significant growth in overseas business in 2024.  

 

in 2024, MDiC has helped around 3,317 Chinese companies participated in trade shows in Düsseldorf with an exhibition area of 64,066 square meters. China leads as the largest foreign exhibiting nation at Düsseldorf trade shows, constituting more than 13.0% of all MD exhibitors in Düsseldorf. In terms of net space, China ranks first from outside of Europe and secures the 3rd position in total.

At world-leading exhibitions such as boot Düsseldorf, drupa, glasstec, wire & Tube, ProWein, and REHACARE INTERNATIONAL, the number of Chinese exhibitors reached an all-time high. Notably, at drupa, the number of Chinese exhibitors reached 408, surpassing Germany for the first time and ranking first. 

drupa 2024

 

 

While the business in China is developing steadily, Messe Düsseldorf China is also casting its eyes on the overseas market. CIOSH Thailand is organized in partnership with the China Textile Commerce Association, Messe Düsseldorf Shanghai and Messe Düsseldorf Asia, and is part of the A+A global portfolio of trade fairs for safety, security, and health at work held in Germany. Thailand was the choice location outside of China for the first edition of the CIOSH series of trade fairs dedicated to PPE since it first started in Shanghai in 1966. This marked the first time that Messe Düsseldorf China expanded its exhibition map overseas, a milestone in the company's history. On its way to establishing itself as a must-attend event for elevating workplace safety and PPE standards, some 289 exhibitors from countries including China, Germany, Japan, Malaysia, Thailand, Spain, and Singapore, came together to provide a one-stop sourcing marketplace for Thailand industries. There were also 61 visiting group delegations from Bangkok and neighbouring regions, representing various industry sectors such as airlines, building and construction, oil and gas, food and beverage, and more.

CIOSH Thailand 2024

 

The year of 2025 is also promising with a series of world No.1 events to be held in Düsseldorf, including EuroCIS, CARAVAN SALON Düsseldorf, MEDICA, REHACARE INTERNATIONAL, A+A, K, etc. These leading trade fairs not only provide a platform for global industry participants to communicate and showcase their products and services, but also offer Chinese enterprises an excellent opportunity to expand into the international market. This further consolidates the leading position of Messe Düsseldorf China in the international trade fair industry.

 

Outlook for 2025: 9 shows to be staged in China, including the inaugural Organic Festa Asia.

 

In 2025, nine of its inbound shows will make their appearances once again. The biennial ProWine Hongkong will also make its comeback.

 

It’s noteworthy that the inaugural Organic Festa Asia is set to take place from September 3 to 5, 2025, at the Shanghai New International Expo Center (SNIEC). With the theme “Organic, A Sustainable Future”, the inaugural trade fair will comprehensively span the entire organic value chain—from the organic industry support systems, such as equipment, technology, inputs, and training, to organic production, processing, distribution, trade, and personal consumption. The event aims to reflect the scale of the organic industry in Asia and China, fostering sustainable growth through innovation and technology, while promoting an organic-centered, sustainable lifestyle. Ultimately, it seeks to deliver high-quality organic products to better meet consumer needs.

The Organic Festa Asia Press Conference and Signing Ceremony was grandly held in Beijing in Nov, 2024.

 

Messe Düsseldorf for Asia (MDfA) and MEDICARE ASIA：Embarking on a new chapter of regional collaboration for Asian subsidiaries

 

In 2024, Messe Düsseldorf creates new growth structure in Asia by uniting its five Asian subsidiaries in one centrally coordinated network: the new regional hub “Messe Düsseldorf for Asia” (MDfA).  Following the integration, in September, the Group united company’s seven Asian healthcare trade fairs under the umbrella of MEDICARE ASIA headquartered in Singapore. This move reflects the main mission of MEDICARE ASIA: Opening up promising new markets for the healthcare industry, creating even stronger marketplaces in Asia and attracting more Asian companies to the global leading trade fairs MEDICA, COMPAMED, and REHACARE in Düsseldorf, Germany.

Messe Düsseldorf Group maintains a strong presence in China with offices strategically located in Shanghai, Beijing, and Hong Kong. When it comes to the number of employees, the Chinese subsidiaries (Messe Düsseldorf Shanghai & Messe Düsseldorf China) have emerged as the largest within the Messe Düsseldorf Group's global network. By streamlining the decision-making processes and enhancing synergies within the MDfA structure, the team can respond more swiftly to market demands and customer needs. This agility allows the company to capitalize on emerging opportunities and strengthen the competitive edge in the Chinese market.

 

Marius Berlemann, Chief Operating Officer of Messe Düsseldorf Group, commented:“The expansion of trade shows beyond Germany, particularly in Asia with China at the forefront, is a testament to the region's dynamic growth. We remain steadfast in our confidence in the Chinese market, recognizing its immense potential to invigorate the industry with vitality. The establishment of Messe Düsseldorf for Asia (MDfA) and the launch of the MEDICARE ASIA umbrella in 2024 have already demonstrated their potential by fostering synergies and unlocking new opportunities across the region.”

 

Media Contact:

 

Messe Düsseldorf Shanghai

Ms. Coco Ying

Senior Corporate Marcom & Public Relations Manager

Tel: +86 (0) 21/6169 8364

E-mail:  Coco.Ying@mds.cn 

 

Messe Düsseldorf (Shanghai) Co., Ltd.

As one of the Asian subsidiaries of “Messe Düsseldorf for Asia” (MDfA), established in 2009, Messe Düsseldorf Shanghai (MDS) is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, rehabilitation, retail, safety and health, wine & spirits and caravanning. With a workforce of 60+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn.

 

Messe Düsseldorf for Asia

As one of the world's top exhibition organizers, the Messe Düsseldorf Group is excellently positioned in the growth region of Asia: This includes five subsidiaries in four of the world's largest economies: China, India, Japan and ASEAN/Southeast Asia. The regional hub “Messe Düsseldorf for Asia” (MDfA) unites the subsidiaries in one centrally coordinated network. This efficient structure is designed to promote even more growth in Asia and leverage feedback effects for the world-leading trade shows in Düsseldorf. Customers will benefit from offerings in Asia that are tailored to regional needs, central points of contact and even stronger business platforms - both in Asia and Düsseldorf, Germany. For more information about MDfA, please visit www.md-for-asia.com.