Newly Set Up “International Brands Gallery” in Dongguan China Shoes (Autumn 2011) Provides a Specialized Platform for International Brands to Tap into Booming Chinese Market

Robust Growth of Chinese Consuming Market
With the increasing income and consuming power of Chinese, there is growing demand of quality international brands. According to a report by Mckinsey, the consumption on luxury goods by Chinese consumers is predicted to rise by 18% a year to about USD$27 billion by 2015. It is expected that China will surpass US and become the largest consumer market on luxury goods in terms of value by 2012. It is the optimum time for enterprises to develop business in China. The 14th Dongguan China Shoes. China Shoetec (Autumn 2011), which will be held on Nov 1 – 3, 2011 (concurrent with Canton Fair) in Dongguan, provides a perfect platform for international companies to tap into this booming market.

Huge Opportunities in China for International Brands
International renowned brands such as LV and Prada already have had stronghold in China with high reputation and strong sales network. While the leading Chinese shoes brands such as Belle and Saturday, whose priced at below USD150, account for the majority of China's shoes market. There is lacking of choices on shoes with retail price between USD150 – 400, which provides room for tier 2 / tier 3 international brands to enter the up growing Chinese market.

One Stop Marketing Solution For Easy Access to Chinese Market
Witness the remarkable growth on footwear market in China, Dongguan China Shoes provides a leading-edge opportunity for the international companies to move ahead their business in China. The 13th Dongguan China Shoes. China Shoetec (Spring 2011) was closed successfully on April 30, which was well attended by over 450 exhibitors, of which the number of international exhibitors was increased significantly. In this aspect, organizers have tailor made a one stop marketing solution for the international companies to develop their business in China effectively.

To facilitate an efficient matching for international companies and buyers, business matching will be arranged onsite and organizers will invite potential buyers / partners from all over China, including franchisees, dealers, department stores and chain stores from different cities of China. Meanwhile, organizers will stage various fashion shows for exhibitors to present their new product collections to target buyers. Moreover, copy of the fashion show video will be provided to exhibitors for their future promotional use, which is highly appreciated by the participants in previous editions. Media interview will also be arranged to increase their media exposure.

"International Brands Gallery" with stylish booth design will be newly set up to enhance the branding image of the companies. It is expected to gather around 100 international shoe brands to participate, including BRUNATE, EMOZIONI and CERUTTI, etc. Portuguese Footwear, Components, Leather Goods Manufacturers' Association (APPICAP) also shows interest in forming pavilion and bringing members to join the coming fair. Under the extensive publicity and comprehensive marketing campaign including tailor made press release, exposure in major trade publication of China, media and association websites, outdoor advertisements, TV and radio, etc, international brands will be well promoted through these effective promotional channels. .

As most of the international companies are not familiar with Chinese consuming market, such as government policy, tax, trademark registration and product licensing issues etc., Dongguan China Shoes will offer a full program of seminars present by shoes brands experts and retailers from Hong Kong and China, topics include "How to develop international shoes brands in China effectively?", "How to start retail business in China?" and "Tips and experience sharing on running retail business."

Dongguan China Shoes • China Shoetec is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts, China Council for the Promotion of International Trade Guangdong Sub Council, Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., Guangdong Modern Convention and Exhibition Management Co., Ltd., and Dongguan Leather Footwear Association.

For details, please visit official show website www.chinashoesexpo.com