Over 100 International Brands Glittering China Shoes. China Shoetec

It is estimated that the annual income of 80% of China’s urban population will exceed USD3,000 by 2013*, these people will be the target customers of the upgraded consumer market. Increasing income drives the sales in clothing and footwear retail business, hence the market capacity of middle and high-end brands will be greatly increased and the sales of branded footwear will be significantly benefited. (*Sources: BOCOM International)

The 14th Dongguan China Shoes. China Shoetec (Autumn 2011) will be held on November 1 – 3, 2011, concurrently with Canton Fair (shoes section). The fair contains three theme zones: Footwear Zone, Machinery Zone and Leather & Materials Zone, provides buyers the best display and trade platform for middle & high-end fashionable footwear, materials as well as advanced machinery. Stay ahead of market trend and industry policies, China Shoes offers valuable market information & support to enhance footwear enterprises to upgrade to a new level.

International Brands Gallery and Brand Trade Match in Spotlight

Facing the changes in local and overseas market, footwear manufacturers have to speed up the adjustment of industrial structure by upgrading, transition and transformation; improving self-innovation ability and competitiveness via developing core technology, intellectual property, product branding and standard formulation. Moreover, many export-oriented enterprises face difficulties when starting local retail business, the organizers will thus offer seminars and lectures to provide fresh insight into the government policies on retail business, intellectual property protection and local market development to assist enterprises to explore the retail market in China.

According to a report by McKinsey, China will replace Japan as the world’s second largest consumer market in 2014, the growth of middle and middle-high class is the main driven force for the soaring consumption. Local “dragon-head” enterprises such as Belle and Saturday have dominant in the low and middle-end consumer market below RMB1,000. High-end market is still in its initial stage and has less competition, the consumer market with retail price between RMB1,000 to RMB4,000 still has remarkable room for development, which is suitable for international second-tier and third-tier brands to enter the upgrowing Chinese Market. In addition, according to large-scale survey at China Shoes. China Shoetec (Spring 2011), traders, retailers, distributors and agents in Qingdao, Shanghai, Beijing, Suzhou, Hangzhou, etc are greatly interested in foreign brands. In view of this, “International Brands Gallery” will be newly set up in the autumn fair to bring over a hundred international brands and featured collections of high quality footwear from all over the world, include BRUNATE, EMOZIONI, TATUAGGI and HAYZEK etc. At the same time, Portuguese Footwear, Components, Leather Goods Manufacturers' Association (APICCAPS) makes its debut in the coming fair. Portugal is outstanding in shoe manufacturing, which now ranks Europe’s No.3 and the world’s 7th largest shoe exporter. APICCAPS aims at finding Chinese partners at the fair and assist Portuguese brands to tap into this huge Chinese market. Dongguan China Shoes. China Shoetec becomes an important platform for Chinese and Portuguese shoe industry players to network and explore business opportunities. “Brand Trade Match” will be held throughout the show period to benefit buyers and exhibitors with extra business opportunities.

The 14th Dongguan China Shoes. China Shoetec (Autumn 2011) will be held in GD Modern International Exhibition Center in Houjie, Dongguan from November 1 to 3, 2011 (concurrent with Canton Fair), and it is the only trade fair of shoes, materials and machinery in Dongguan, organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, Guangdong Branch of China Council for the Promotion of International Trade, Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd. and Dongguan Leather Footwear Association.

For details, please visit official show website www.ChinaShoesExpo.com