Leverage Marketing Insights to Enhance Brands Vitality, Dongguan China Shoes Provides Splendid Seminars to Share Global Experience

To sustain and outperform others in the increasingly competitive global market, industry players must impress the customers with their brands image and characteristics. The 14th Dongguan China Shoes . China Shoetec, which will be held on November 1 – 3, 2011, will invite Chinese and international brand marketing experts to share the magic of product vitality.

From Production Company to International Branded Retail
There is always a counsellor with international vision behind every successful brand. Henrik Spandet-Moeller from Denmark is famous in shaping images for fashion costume and luxury brands to highlight brand characteristics. With over 25 years’ experience in global brand marketing and a deep understanding of European and Chinese markets, Henrik has introduced several international high-end brands to China and Asia market, and has opened 38 retail stores for several fashion brands in Hong Kong and China, etc.

At Dongguan China Shoes, Henrik will share how to introduce brands to the world stage through market positioning, brand concept and cultural value instillation on November 1st (Tuesday) at 11am-12noon.

Encourage Brand Image with Differentiated Positioning
Consumers’ buying habit has become more rational and mature in recent years. Compared with impulsive customers, rational customers tend to spend more time in choosing suitable brands, and become loyal fans after making decision. To attract these loyal customers, distinct and market-oriented brand positions should be set up.

Dr. Liu Wing Sun, lecturer of the Institute of Textiles and Clothing, Hong Kong Polytechnic University, will give a lecture on November 2nd (Wednesday) at 11am-12 noon to unveil how to identify market position and underline brand differentiation.

Chinese shoe companies strive to upgrade themselves and build their own brands in recent years. To cope with their needs, Dongguan China Shoes will bring in a new design presentation, "Designer Corner" by Technological and Higher Education Institute of Hong Kong (THEI). Moreover, with enthusiastic response from buyers in Spring show, Michael Ng, senior brand and retail consultant, will join China Shoes Autumn 2011 again to speak on "How to Start Retail Business in China?".

The world's leading fashion trend forecasting authority WGSN and GDS’s official trend release institution Ytrends will present lectures on shoe design and fashion trends 2012/13 at the exhibition, allow shoe buyers and designers get a head start with the emerging trends. The organizers will also launch fashion shows to demonstrate exhibitors’ latest products, and exclusively broadcast the video of GDS 2011 spring fashion show to bring fashion information and inspiration to industry insiders.

Jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), China Council for the Promotion of International Trade Guangdong Sub-Council, Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd. and Dongguan Leather and Footwear Association, The 14th Dongguan China Shoes . China Shoetec is Asia’s best one-stop sourcing platform for medium and high-grade shoes, materials and machinery. The exhibition is scheduled to be held at GD Modern International Exhibition Center in Houjie, Dongguan, PR China from November 1 to 3, 2011, concurrently with Canton Fair shoes section.

For more details, please visit www.ChinaShoesExpo.com