Dongguan China Shoes. China Shoetec Commences Today

Renowned International Brands and Creative Works Showcased at Asia's Premier One-Stop Sourcing Platform

The 14th Dongguan China Shoes. China Shoetec (hereinafter Dongguan China Shoes) unveils today at GD Modern International Exhibition Center, Houjie, Dongguan. The fair accommodates around 450 local and overseas exhibitors from Hong Kong, China, Taiwan, Italy, Portugal, Turkey, Denmark, India, Japan, USA, etc. 3 theme zones are presented at the exhibition, namely Shoes Zone, Accessories, Leather & Materials Zone and Machinery Zone, to display middle-to-high-end footwear, materials and machinery.

Guests, key industry players and organizers' representatives have attended the opening ceremony on Nov 1, including Mr. Chen Yao Huan, Chairman of China Council For The Promotion of International Trade Guangdong Committee, Mr. Wen Zhuo Pei, Mayor of The People's Government of Houjie Town, Dongguan City, Mr. Zeng Qing Yun, Standing Member of China Republic Dongguan City Houjie Town Committee, Mr. Fang Huo Li, Deputy Mayor of The People's Government of Houjie Town, Dongguan City, Mr. Stanley Chu, Chairman of Adsale Exhibition Services Ltd., Mr. Jens Steinbach, Executive Director Corporate Development of Messe Düsseldorf (Shanghai) Co., Ltd. and Mr. Dickson Yam, General Manager of GD Modern Convention & Exhibition Management Co Ltd., as well as leaders from Dongguan Leather Shoes Association, Hong Kong Footwear Association, Taiwan Footwear Manufacturers Association, Guangdong (Dongguan) Shoe-Making Machinery Association, Dongguan Shoes Materials Association and Shenzhen Longgang Footwear (Leather) Association.

International Footwear Brands Attract Worldwide Buyers
Facing the changes of China and overseas market, numerous enterprises plan to explore the blooming China market. To meet the market needs, Dongguan China Shoes recruited footwear brands from China and worldwide to participate, including VALOON, BRUNATE, EMOZIONI, CERUTTI, I FIT PARK, ARUBA & VOODOOSOUL, ANGIE GIRL & ALEHSHARK, SABATINA, IAGOMAI, BILLETE, CHCH, MANDI, KUARI etc. Meanwhile, Portuguese Footwear, Components, Leather Goods Manufacturers' Association (APICCAPS) makes its debut in China at Dongguan China Shoes and brings along its brand members including TATUAGGI, BEEPI, etc. to the exhibition. It aims at finding Chinese partners and assisting Portuguese brands to tap into this huge China market through the platform of Dongguan China Shoes.

With the upgrade and transformation of China shoes industry, people are confident in this potential market. The exhibition gains staunch supports from Hong Kong Footwear Association, Dongguan Leather Shoes Association, Shenzhen Longgang Footwear (Leather) Association, Taiwan Shoemaking Machinery Committee, Dongguan Shoes Materials Association and Guangdong Dongguan Shoe-Making Machinery Association, by organizing their members to showcase the latest footwear, shoe making technology and devices.

At the same time, Dongguan China Shoes gets enthusiastic response from buyers under extensive and comprehensive promotion campaigns. Participants include leading industry players, such as Le Saunda, Agnes b, Brooks Sports Inc., Coach, Betts Group, I.T Apparels, KappAhl, Trend Leader Enterprise, Wing On Department Store, 101 Tao Bao City, Okbuy, PaiNuoMeng, Long Hao, Deimian Department Store, Rainbow Department Store, Welllinks, Baleno, Yue Yuan, Beta Star, Giordano, etc.

Fabulous Concurrent Activities at Dongguan China Shoes
With the theme of "Branding, Channel and Transformation", numerous concurrent activities will be launched at Dongguan China Shoes. Seminar and trend releases by renowned trend forecasters and professionals will provide latest market information to enhance the core competitiveness of the enterprises and assist them to outperform in the market.

The world's leading fashion trend forecasting authority WSGN will give a forecast on "S/S 12 Women's Footwear & Accessories and Beyond", while GDS's official trend release institution Ytrendswill present lectures on "How to Set Up a Successful Footwear Design Department", "Young Fashion Footwear Trends A/W 2012/13", "Young Fashion Footwear Trends S/S 2013" and "Eco Footwear Developments (Concerning Materials, Construction and Distribution)".

On the other hand, a series of seminars will be presented by HK, Chinese, Danish and French experts to discuss hot topics of China shoe industry. Topics cover design, brand building, trading policy, sales channel and business management, etc., providing fresh insights to industry players.

Mr. Henrik Spandet-Moeller from Denmark, author of "Danish Fashion Going Global", with over 28 years' experience in global brand marketing and a deep understanding of European and Chinese markets will present "From Production Company to International Branded Retail", to share experience on how to introduce brands to the world through market positioning, brand concept and cultural value. Meanwhile he will also illustrate how could European fashion companies be successful in China and how Chinese manufactures perform well in international market.

Mr. Michael Ng, senior brand and retail consultant, will present his experience on "How to Start Retail Business in China?" together with a demonstration of modern shoe shop onsite to share tips from shop display to operate retail business, provide support for business transformation.

Dr. Liu Wing Sun, renowned lecturer of the Institute of Textiles and Clothing, Hong Kong Polytechnic University, will give a lecture titled "Brand Positing – Sense and Sensibility" to dissect how shoemakers position themselves in the market and underline brand differentiation after transformation, in order to enhance customer loyalty.

Europe and the United States are 2 of the largest export markets for Chinese footwear which have the most stringent control on consumer goods safety. Mr Rual Cheng, Technical Manager of CCT Consumer Testing Technology will give lecture on "Footwear Products Environmental Protection Requirement Analysis and Solution" to point out how to meet the environmental standards and thereby reducing economic losses.

Buyers from Hong Kong, Guangzhou and Shenzhen can easily access the fairgrounds by using the free shuttle bus service. New pick up point at Pazhou Complex (Canton Fair venue in Guangzhou) is available to facilitate buyers to access directly from Canton Fair to Dongguan China Shoes. Moreover, organizers also provide transportation reimbursement to buyers from Hong Kong / Canton Fair to make their trip more flexible.

The 14th Dongguan China Shoes• China Shoetec (Autumn 2011) is Asia's Premier Sourcing Platform for Mid-to-High-End Footwear, Materials and Machinery. It is jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council.

For more details, please visit www.ChinaShoesExpo.com